![]() Some of these movie-theater gimmicks have been seen before-even back in the 1970s-but never all at once. (Should the seats rock side to side or sway back and forth to simulate the ship’s fall? When should the gunpowder smell be released?) With plenty of extras built in around the seats, such as massive lights for huge flashes and large fans to push smells or replicate wind, programming in a 4D experience can take nearly a month, depending on the complexity of the job. For director Ridley Scott’s sci-fi movie Prometheus, a programmer studied the “point of view” of the alien ship before deciding how to insert effects. Those all-important little nozzles will have about 1,000 options for you, everything from bubbles and mists to smells and stenches. Times that the experiences they offer are more movie-theater appropriate than special-effect theme park, the options they offer may make you wonder. theaters over the next four years, starting in Los Angeles and New York.įor the extra movie engagement, expect to spill about another $8 for your ticket, but executives are betting that full immersion is worth the price. Executives say its 4-D venues already draw sellout crowds. The group hopes to venture into about 200 U.S. Even earthquakes have their place, with seat rumbling capabilities.ĬJ Group already has theaters in South Korea, Thailand and Mexico playing the latest blockbusters, according to the Los Angeles Times. In the specially equipped theaters the seats can actually move, offering crash landings and car chases in real sway. To put you in the perfect location, those same nozzles can spurt out a smell-think gunpowder, roses or burning rubber for a car chase. To mimic a splash into the ocean, tiny nozzles in the seats can spray out a mist of water. ( MORE: The Amazing Spider-Man Crafts Hollywood’s Greatest 3D Sequence Yet) To fully envelope the audience into the movie-watching experience, the 4DX system, as CJ Group dubs it, adds in movements, smells and tactile experiences into what would normally be considered a typical 3D experience. ![]() South Korean’s CJ Group is planning to bring 4D movies into North American theaters, giving audiences more than 1,000 sensations as they watch the big screen. Follow next wave of movie theater experiences contains actual smells, mists and vibrations.
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